Privacy Policy

SpinalWorks Chiropractic ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or contact us. Please read this policy carefully.

1. Information We Collect

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, and mailing address when you submit a contact form or request an appointment.
• Health Information: General descriptions of symptoms or conditions you share when requesting care (not used for any purpose other than providing services).
• Communications: Messages, inquiries, and feedback you send to us.
• SMS Consent: If you opt in to receive text messages, we collect your mobile phone number and consent status.
• Usage Data: Browser type, IP address, pages visited, and time spent on our website (collected automatically).

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and schedule appointments
• Provide chiropractic care and related services
• Send appointment reminders, care plan updates, and clinic announcements
• Send SMS text messages if you have opted in (see SMS Program section below)
• Improve our website and services
• Comply with legal and regulatory obligations

3. SMS Text Message Program

By opting in to our SMS program, you consent to receive text messages from SpinalWorks Chiropractic for customer care and account notifications, including appointment reminders, care plan updates, and clinic announcements.

• Message Frequency: Message frequency varies based on your appointment schedule and care plan activity.
• Message & Data Rates: Standard message and data rates may apply depending on your mobile carrier and plan.
• Opt-Out: You may opt out at any time by replying STOP to any text message. After opting out, you will receive one final confirmation message.
• Help: For assistance, reply HELP to any text message or contact us at sw@spinalworks.com or (602) 298-1600.
• No Third-Party Sharing: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Your mobile number and SMS consent data are used solely to deliver the messages you have requested.

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: Trusted third-party vendors who assist us in operating our website and conducting our business, subject to confidentiality agreements.
• Legal Requirements: When required by law, court order, or governmental authority.
• Business Transfers: In connection with a merger, acquisition, or sale of business assets.

We expressly do not share SMS opt-in data or consent information with any third party for any purpose.

5. HIPAA Notice

As a healthcare provider, SpinalWorks Chiropractic is committed to protecting the privacy of your health information in accordance with the Health Insurance Portability and Accountability Act (HIPAA). Protected Health Information (PHI) collected during the course of your care is governed by our separate HIPAA Notice of Privacy Practices, which is provided to all patients at the time of their first visit.

6. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy and to comply with applicable legal and regulatory requirements.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your personal information
• The right to opt out of SMS communications at any time by replying STOP

To exercise any of these rights, please contact us at sw@spinalworks.com or (602) 298-1600.

9. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of our website may not function properly without cookies.

10. Children's Privacy

Our services are not directed to individuals under the age of 18 without parental consent. We do not knowingly collect personal information from minors without appropriate authorization. If you believe we have inadvertently collected information from a minor, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page with an updated effective date. Your continued use of our services after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

• Phone: (602) 298-1600
• Email: sw@spinalworks.com
• Address: 15640 N 7th Street, Suite A-3, Phoenix, AZ 85022
• Website: spinalworks.com